The brand bObles was founded in 2006 by Danish designers Bolette Blædel and Louise Blædel.
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They developed a collection of toys consisting of soft, round, and colorful shapes such as fish, crocodiles, or turtles that help children develop motor skills and imagination. The products are made of high-quality, durable foam and are produced in Denmark.
 
The brand is now a worldwide success, and its products are award-winning. Developing new products is a focus of the bObles brand, as is working with various experts to improve their products' creative and playful aspects with every release.